ADEX Named One of EXHIBITOR Magazine’s ‘Top 40 Exhibit Producers’

ADEX is honored to be included in EXHIBITOR Magazine’s ‘Top 40 Exhibit Producers’ list, out of nearly 500 applications from exhibit houses with offices throughout North America!

“The fifth-annual Find It – Top 40 represents the most exclusive list of North American exhibit providers in the industry and serves as the Good Housekeeping Seal of Approval when it comes to the companies behind many of the most successful trade show stands in the world,” editor of EXHIBITOR, Travis Stanton, said.

Read the full article here.

In our fast-paced, ever-evolving industry, we are truly honored and grateful to be recognized as a leading event and trade show fabricator—a testament to the hard work and dedication of our whole team.

At ADEX, we consult with emerging businesses looking to expand in their market by leveraging trade shows as a starting point, and we collaborate with companies looking to start up or revamp their trade show programs for measurable results.

Contact us today for help with your next trade show!

ADEX Named One of Event Marketer’s ‘Fab 50!’

ADEX is pleased to—once again—be named one of Event Marketer’s “Fab 50!” Each year, Event Marketer recognized the top 50 fabricators serving the event and trade show industry. It’s an honor to be included in this list and among such talented company!

Today’s top fabricators must wear many hats. Beyond designing and building stunning displays that bring their product or service to life, fabricators must be strategic partners helping to integrate technology and digital media into builds that amplify the engagement factor and truly deliver on marketing objectives.

From designing spaces live-wired for social media, to building studios within event footprints for live broadcasting, to dreaming up upside-down exhibits, multi-sensory walls, scenic replicas, and large-scale graphics—today’s top industry’s builders are designing for screened engagements as much as they are for eyeballs on-site.

In our fast-paced, ever-evolving industry, we are truly honored and grateful to be recognized as a leading event and trade show fabricator—a testament to the hard work and dedication of our whole team.

At ADEX, we consult with emerging businesses looking to expand in their market by leveraging trade shows as a starting point, and we collaborate with companies looking to start up or revamp their trade show programs for measurable results.

Contact us today for help with your next trade show!

The Top 7 Reasons Why Trade Shows Are Important for Your Business

Trade shows should be a key consideration when evaluating your marketing and sales strategy.  They are a key avenue to increasing business opportunities with potential and current customers by providing a centralized location for meaningful face-to-face interactions within your industry.

  • Increase Awareness

    Increase awareness by leveraging automated marketing and social media platforms before, during and after the show.  With a well-designed, visually impactful booth, you can improve corporate and brand recognition for  the products & services you offer on the trade show floor. Implement a hierarchical approach to your message, layering underneath the Corporate brand identity with strong visuals and content that support your products and services. 
  • Build Credibility

    An important reason to attend trade shows is the opportunity to establish credibility within the marketplace.  By securing booth spaces with an orientation that allows for maximum attendee traffic and use of space, you will be perceived as a market leader.  This is particularly beneficial if you’re just beginning to exhibit or experiencing market growth.  
  • Educate

    Having attendees meeting  at your booth is an excellent opportunity to provide information on your products and services face to face.  Existing customers may not be engaging your company fully because they are not aware of all that the company has to offer.  These gaps in knowledge leaves space for competitors.  By engaging with attendees at trade shows and providing a capabilities journey, you can provide valuable education on what makes your company the best solution.
  • Cultivate Business Relationships

    Attending trade shows is a great way to meet and connect with both new and existing customers. Most people want to put a face to the product or service they purchase and by exhibiting at a trade event, you create an opportunity for connection.  Schedule social activities both in the booth and externally.  These activities could include informal dining experiences or formal meetings / presentations.  The opportunity is to maximize the value from having an engaged audience.
  • Accelerate the Sales Process

    Trade Shows  provide the perfect medium to market your products or services to a large specialized audience in a short amount of time with the ability to generate more sales leads.  Sales cycles are typically long, but engaging attendees at a trade show can accelerate the sales process.  With the opportunity to meet face-to-face, exhibitors can quickly gather information on a prospect’s needs and provide an immediate response.  Meeting in person also provides a level of familiarity that is difficult to replicate otherwise.  Qualified lead generation is an important metric to determine trade show success and is an excellent touchpoint in the sales process.
  • Stay Current

    Attending a trade show will help you stay current on emerging industry trends and the competition. If possible, those staffing the booth should take time to attend Keynotes or show sessions.   These presentations can help you and your team learn new industry concepts and where the marketplace is headed.

In addition, trade shows can provide you insights into your competitors and their strategies. Review the exhibitors guide and make it a point to visit other booths. Learning what the competition is doing in your industry can provide you with a competitive advantage.


  • Network

Hundreds of companies (small and large) sign up for trade shows for the sole purpose of networking. These opportunities to create new business partners or alliances with distributors, vendors, and buyers through networking can be very beneficial.  Plan to meet with any industry publications that are at the show as well.  An interview or article written during the event is another PR opportunity.

Bottom Line

CEIR (Center for Exhibition Industry Research) reports that the cost of sales at trade shows is approximately 30% less than direct sales.  A well-planned trade show strategy can increase sales and lower expenditures.

Today’s business environment is constantly changing and ADEX is here to help.  We consult with emerging businesses looking to expand in their market by leveraging trade shows as a starting point.  We collaborate with companies looking to start up or revamp their trade show programs for measurable results.

Contact us today for help with your next trade show.

Meet ADEX Team Member: Dan Luken

Meet Dan Luken, Tradeshow & Event Specialist

Dive into our Q&A with Dan!

Question: How long have you been a part of the ADEX team? 
Answer: 30 years

What is your role at ADEX? 
Tradeshow and Event Specialist

What does tradeshow and event specialists do? 
We help organize and plan shows and events for clients

What does your day-to-day look like?  
It means we have to know our clients, their inventory, organize labor, services, logistics, all the way to dismantling the booth and shipping it back to storage.

What is the wildest thing you have experienced while traveling? 
I saw a 60’ back wall fall over, because it wasn’t supported correctly. (This was not an ADEX wall, just to be sure!)

What is the most ‘disgusting’ thing you have ever eaten? 
I tried an oyster, no thank you

If you weren’t a Trade Show and Event Specialist what would you want to do? 
I love to help people, whether it be fixing something on their house to helping someone be successful on their job.

That’s why I like my job, I like to see how excited clients get when their new booth comes to fruition and they are just overwhelmed.

What is your favorite ADEX memory? 
I actually have two, the first is when my son came to work with us, and the second is when I received my cruise for 10 year anniversary.

Close your eyes for this one…Where is your happy place? 
Sitting on a beach watching the sun come up.

Meet ADEX Team Member: Tracy Fujimura


Question: How long have you been a part of the ADEX team? 
Answer: A little over 3 years

What is your position? 
Business Development Account Manager

What does that mean? 
I work closely with the Director of Business Development as the project manager on her accounts.  I am also sales support; working on RFPs, award applications, marketing materials, and overarching strategic initiatives.

What does that really mean you do? 
I get to work directly with clients to grow existing relationships as well as develop ADEX as a whole.

Craziest thing you’ve seen while traveling? 
Exotic petting zoo in a trade show booth

What is the most disgusting thing you’ve ever eaten? 
Oysters….sorry, I don’t like them!

If you weren’t a Trade Show and Event Specialist what would you want to do? 
I would want to rehab and flip homes

What is your favorite ADEX memory? 
My favorite ADEX memory is our client and employee 40th celebration. 

Close your eyes for this one…Where is your happy place? 
Camping in Red River Gorge

While convention attendance has dried up, convention centers have dialed up their expansion plans

Convention center building on the rise

Convention Centers Expanding Despite 2020 Attendance Drought

While convention attendance has dried up, convention centers have dialed up their expansion plans. The pandemic is intensifying the competition among cities, which are rushing to build bigger, more alluring event spaces. 

Convention center building on the rise

Things are looking up

A seemingly juxtaposed situation is unfolding in the convention space, which is making ADEX excited about the future.

While we are reading devastating facts about our current situation, as seen in the article quote below, we are also encouraged by the hundreds of millions of dollars being invested into convention centers, hotels, and exposition centers around the country.

“Normally, there are more than a quarter-million conventions and trade shows in the United States each year, ranging from the huge CES technology trade show in Las Vegas to smaller expos for janitorial supplies or antique-toy enthusiasts. In 2016, those events drew 84.7 million people, who spent a total of $110.4 billion, according to the latest survey by the Events Industry Council.”

This is a good sign that the industry will come storming back. Maybe not immediately, but almost certainly.

Many city convention centers, hotels, and exhibition centers are investing heavily for the anticipated full-scale shows to return in the next 1-2 years:

  • Indianapolis: Spending up to $155 million to retain the American Dental Association convention in 2026
  • Georgia: budgeting $70 million to double Savannah’s convention center size
  • Cleveland: officials are seeking $30 million to upgrade an underused health technology center and add it onto the Huntington Convention Center.
  • Terre Haute: where the foundation for a $32 million convention center is half poured, the county Capital Improvement Board just began working on a plan for a $20 million hotel nearby.

Why are cities pouring so much money into a space that is currently inactive?

ADEX’s Director of Business Development, Cheryl Wood, shares her thoughts:

“I believe most overlook the great impact the exhibition, convention, and event industry has on the economy and what it can do for a city’s state of business. These events affect all major cities, bringing in millions of dollars of revenue for a variety of different industries on a regular basis.” 

The switch to virtual has certainly helped to keep things going in a time when we’ve been left with no other option. Some have elected to convert their entire business over to virtual, predicting that the trade show industry won’t snap back to the strength it once had.

But ADEX is bullish on the return of face-to-face tradeshows for a few great reasons:

  1. More effective and efficient method of business development:
    In-person trade shows and events keep a company’s sales force face-to-face with their prospects and clients. Engaging prospects in one-on-one, in-person conversations is a better way to build credibility with that individual, compared to that of a virtual sales call. Salespeople can travel to a single location for a few days and interact with over 50 people each day. This invariably leads to a greater sales investment when compared to traveling to each prospect individually across the country. If planned appropriately, tradeshows can occur safely within these large spaces.
  2. Fantastic revenue generator for cities:
    One of these multi-day events brings revenue to hotels, restaurants, and other cultural venues, keeping a city’s downtown core alive and thriving.
  3. Virtual call fatigue is setting in:
    We are starting to hit the limits of everyone’s patience for an environment that’s 100% virtual calls. It’s harder to hold attendees’ attention on sales calls, given how easily they can walk away from their computer. Virtual events are also struggling to engage the attendees. Many organizations are finding it incredibly difficult to replicate the excitement and energy, delivery and quality of information of an in-person event to a virtual experience.

“The world doesn’t realize how much the trade show industry contributes to overall. The human touch is not to be overlooked in the face of virtual capabilities. We need to get back to the “human touch” once we can again safely, even though we can’t right now.” Cheryl continues.

Here’s how you can be ready

1.) Quieter, less traveled times don’t call for idleness. It calls for strategic planning.

Many companies are sitting on their hands while “nothing is happening.” Now is your opportunity to get out ahead of your competition. 

  • Start to examine how your key customers are evolving their buying process. While it could migrate toward more virtual experience, it won’t entirely.
  • Your sales team will have a lot of great insights here based upon their 2020 experiences.
  • Use these insights to balance what your hybrid in-person and virtual experiences will be. ADEX can help with balancing the right approach for your company.

It’s time to get re-inspired for your next booth! View an array of our custom booths to inspire your next design by clicking here

2.) While in-person events will be back, it won’t be the only avenue for your company’s growth.

All companies will start to use virtual more and more since their buyers are finding that it is convenient, in some instances, to explore offerings without being there in person.

However, the successful companies will develop a hybrid approach which encompasses both an in-person strategy as well as a complementary digital, virtual strategy.

Ultimately, successful sales teams will adapt to meet their customers’ needs. The good news is that we’re seeing both the benefits and limitations of virtual right now.

View ADEX’s virtual offering page as a reference point for your team to start to consider their hybrid strategy by clicking here.

3.) Don’t overanalyze your current position or try to predict the future.

It’s stressful to think about planning for future shows that may not be finalized just yet.

However, your company will certainly benefit from taking an early strategic approach to their 2021 and 2022 strategy:

  • Analyze how your buyers and customers have evolved their approach to buying products and services like yours. Remember that your sales team is a great source of inspiration here. They will also be eager to contribute in meaningful ways if they can see how this will help them develop their book of business further. Work together to develop an educational experience for your key buyers.
  • Determine what level of in-person and virtual experiences you should create with the help of your sales team. Having a thriving virtual strategy is going to help your sales team both immediately, while shows are still down, as well as into the future, when an in-person and virtual hybrid approach will be necessary to grow.
  • Speak with ADEX about the best way to approach your upcoming in-person and virtual tradeshow experience. We have seen first-hand the power that virtual can have, especially when complemented by an in-person strategy. We can help you prioritize your first steps and get you started with a program to develop an incredible growth platform for the next 1-2 years.

Regardless of where your organization is today, the future looks bright. We’re here to help you develop the right approach for your organization. No two companies are alike and we pride ourselves on this customized hybrid strategy we have already begun to implement with our partners.

You can read the full original New York Times article here:

Meet ADEX Team Member: Caleb Campbell

Caleb Campbell

Q: How long have you been a part of the ADEX team?  

A: 3 Years

Q: What is your position?  

A: Graphic Production Specialist

Q: What does that mean?  

A: Maintaining-Operating printing & finishing equipment. Helping create new processes for custom jobs.

Q: What does that really mean you do?  

A: To be a part of something I am passionate about as well as having the creative freedom to produce products.

Q: Craziest thing you’ve seen while traveling?  

A: I haven’t traveled much to see anything crazy but it is a huge joy going on to job sites to apply graphics or vinyl and seeing the finish product from start to finish.

Q: What is the most disgusting thing you’ve ever eaten? 

A: The raw oysters that get slurped down. Steamed oysters are ok! 

Q: If you weren’t a Graphic Production Specialist what would you want to do? 

A: Be a mechanical technician on machines or vehicles. Taking things apart to fix or clean is very relaxing to me. 

Q: What is your favorite ADEX memory? 

A: Attending IMTS in Chicago seeing work that I helped complete as well as seeing how these trade shows are in action. 

Q: Close your eyes for this one…Where is your happy place?

A: Red River Gorge in Kentucky  

Q: Who do you think we should feature next? 

A: Brent Abbot 

What Quarantine Has Taught Us About Face-to-Face Events

Without a doubt, COVID-19 has been detrimental to the trade show and events industry. It is still unclear as to when events will begin again, and when they do, they will certainly be run differently for a time after the pandemic. While face-to-face events have been placed on hold, a hard truth has become very apparent – there is no true alternative to trade shows. 

We are social beings that crave human connection. We gather to learn, grow, share, experience, and network. This is the foundational purpose of trade show events – to create and enhance environments in a way that will foster more meaningful connection, more powerful face-to-face interaction, and a higher level of understanding between our clients and their customers. 

Those of us at ADEX International stand anxiously ready to jump back into serving our clients to facilitate their trade show and marketing goals. Until then, we want our clients to know that we miss them and hope they are staying well. 


A COVID-19 Update From ADEX

There is a lot of uncertainty in our communities right now.  We are, like all of you, doing our best to stop the spread of COVID-19 by practicing the CDC’s recommended guidelines on cleanliness, sanitization, and social distancing.  ADEX also recognizes that human beings are a social species.  As veterans of the events industry, we may know this more than most.  While we do what is necessary for the health and wellness of our community, our country, and the world, ADEX still plans to connect with and support our partners in business, in our industry, and beyond. 

 These are unchartered waters.  With each day comes a new challenge, but through them all ADEX will remain committed to supporting our clients.  Our team will continue to think creatively about how we provide our goods and services to support the marketing needs of our clients.

As we do, we have decided to occasionally feature an ADEX employee as part of a “get to know us” series on our blog.  It’s just our way of saying hi and hopefully spreading our positive energy to each of you.

Meet Glenn Mojzer of ADEX below!

How long have you been a part of the ADEX team?

34 years.

What is your position?

Trade Show and Event Specialist.

What does that mean?

What the client wants I make sure happens and that the bottom line is within ADEX budgets and estimates.

What does that really mean you do?

I interact with the client and mediate with the staff and management of ADEX after it’s been ascertained what the client wants to do at a trade show or event. That includes any necessary coordination of logistics, services, and writing directives for other departments in order to get components and elements out the door.

Craziest thing you’ve seen while traveling?

…I know what it was. It was in New York City back in, I want to say 1987, in the back of one of the hotels for a medical show. There was a car in the way of a trailer, trying to get from a garage to a dock, and a forklift came out and lifted the car so a truck could get in. Just put it out of the way on the side of the road. That was too bizarre.

What is the most disgusting thing you’ve ever eaten?

Venison. It didn’t sit well with me and it was here at ADEX when we had Thanksgiving.

If you weren’t a Trade Show and Event Specialist what would you want to do?

Pour beer at a brewery in Cincinnati.

What is your favorite ADEX memory?

I guess my first sale when I was in the sales department. I went to Kansas City to what was, at the time, Marion Laboratories. It was representing the company as a progressive company with heritage and I was part of the design process. It was just me out there on my own. It was exciting.

Close your eyes for this one…Where is your happy place?

Hilton Head Island… On the beach… In August.

Who do you think we should feature next?

Chris Sand. 



Trade shows are an ideal opportunity to maximize the impact of your social media marketing campaign. There is a huge amount of branded content you can create based on your trade show materials – from interviews with presenters, to videos of keynote speeches, exhibits and demo videos, and so much more.

In this article, we’ll discuss some of the best ways that you can integrate social media into your next trade show and maximize the reach of your marketing campaign.

1. Go Live

Facebook Live is a very powerful tool for marketers. All you need is a phone, and a Facebook page to get started. Just go live at the show, and start creating content. You can take viewers on a tour around your exhibition booth, or through the entire trade show. You can also read and respond to comments directly in the app, which is helpful for interacting with your potential customers.

2. Create Plenty of Content During the Show (And Encourage Interactivity)

Do your best to create a lot of content during the show and make posts that are relevant to each day. Scheduling Facebook, Instagram, and Twitter posts is often a good idea. You can come up with posts before the show and automate them so that you don’t have to spend as much time on your social media campaign during the event.

You should also encourage interactivity. Ask customers and followers what they want to see and what they’re interested in! This will make it much easier to make content such as videos and blog posts about the trade show.

3. #Tag #Everything #Properly

You shouldn’t tag your posts with too many hashtags, but it’s a good idea to at least use the official hashtag of the trade show. For example, if you were at CES in 2018, you could #CES2018 in your posts – this will make it easier for people to find the content they’re interested in.

4. Write A Retrospective About the Trade Show

After the show, it’s a great idea to do a round-up retrospective post. You can talk about your own products, demos, and keynotes, as well as everything else that was interesting at the show. This will help position you as a thought leader and give customers an overview of what they missed if they were unable to attend the show.

Use These Ideas to Supercharge Your Marketing Efforts!

These are just a few of the best ways you can use social media marketing to your advantage at a trade show. Got more ideas? Share them in the comments and let us know what you think of our top tips.