Taking over an entire convention center is not an easy feat, however, ADEX was able to transform the Orange County Convention Center to a truly dog loving, branded environment. Working on conjunction with the P&G Eukanuba team and the AKC team ADEX assisted with bringing the variety of dog breeds to the forefront of the attendee’s mind.  

• Site visits to recommend key locations for signage and branding.
• Worked with teams to evaluate the imagery content.
• Designed a thematic booth to highlight the Eukanuba/Iams products and engage the attendee in a new and different way. 
• Produced and installed all of the graphics, way-finding, and booth as well as assisted with facilitating all of the different teams that were working together to make it come to life.