Meet ADEX Team Member: Caleb Campbell

Q: How long have you been a part of the ADEX team?  

A: 3 Years

Q: What is your position?  

A: Graphic Production Specialist

Q: What does that mean?  

A: Maintaining-Operating printing & finishing equipment. Helping create new processes for custom jobs.

Q: What does that really mean you do?  

A: To be a part of something I am passionate about as well as having the creative freedom to produce products.

Q: Craziest thing you’ve seen while traveling?  

A: I haven’t traveled much to see anything crazy but it is a huge joy going on to job sites to apply graphics or vinyl and seeing the finish product from start to finish.

Q: What is the most disgusting thing you’ve ever eaten? 

A: The raw oysters that get slurped down. Steamed oysters are ok! 

Q: If you weren’t a Graphic Production Specialist what would you want to do? 

A: Be a mechanical technician on machines or vehicles. Taking things apart to fix or clean is very relaxing to me. 

Q: What is your favorite ADEX memory? 

A: Attending IMTS in Chicago seeing work that I helped complete as well as seeing how these trade shows are in action. 

Q: Close your eyes for this one…Where is your happy place?

A: Red River Gorge in Kentucky  

Q: Who do you think we should feature next? 

A: Brent Abbot 

What Quarantine Has Taught Us About Face-to-Face Events

Without a doubt, COVID-19 has been detrimental to the trade show and events industry. It is still unclear as to when events will begin again, and when they do, they will certainly be run differently for a time after the pandemic. While face-to-face events have been placed on hold, a hard truth has become very apparent – there is no true alternative to trade shows. 

We are social beings that crave human connection. We gather to learn, grow, share, experience, and network. This is the foundational purpose of trade show events – to create and enhance environments in a way that will foster more meaningful connection, more powerful face-to-face interaction, and a higher level of understanding between our clients and their customers. 

Those of us at ADEX International stand anxiously ready to jump back into serving our clients to facilitate their trade show and marketing goals. Until then, we want our clients to know that we miss them and hope they are staying well. 

A COVID-19 UPDATE FOM ADEX

A COVID-19 Update From ADEX

There is a lot of uncertainty in our communities right now.  We are, like all of you, doing our best to stop the spread of COVID-19 by practicing the CDC’s recommended guidelines on cleanliness, sanitization, and social distancing.  ADEX also recognizes that human beings are a social species.  As veterans of the events industry, we may know this more than most.  While we do what is necessary for the health and wellness of our community, our country, and the world, ADEX still plans to connect with and support our partners in business, in our industry, and beyond. 

 These are unchartered waters.  With each day comes a new challenge, but through them all ADEX will remain committed to supporting our clients.  Our team will continue to think creatively about how we provide our goods and services to support the marketing needs of our clients.

As we do, we have decided to occasionally feature an ADEX employee as part of a “get to know us” series on our blog.  It’s just our way of saying hi and hopefully spreading our positive energy to each of you.

Meet Glenn Mojzer of ADEX below!

How long have you been a part of the ADEX team?

34 years.

What is your position?

Trade Show and Event Specialist.

What does that mean?

What the client wants I make sure happens and that the bottom line is within ADEX budgets and estimates.

What does that really mean you do?

I interact with the client and mediate with the staff and management of ADEX after it’s been ascertained what the client wants to do at a trade show or event. That includes any necessary coordination of logistics, services, and writing directives for other departments in order to get components and elements out the door.

Craziest thing you’ve seen while traveling?

…I know what it was. It was in New York City back in, I want to say 1987, in the back of one of the hotels for a medical show. There was a car in the way of a trailer, trying to get from a garage to a dock, and a forklift came out and lifted the car so a truck could get in. Just put it out of the way on the side of the road. That was too bizarre.

What is the most disgusting thing you’ve ever eaten?

Venison. It didn’t sit well with me and it was here at ADEX when we had Thanksgiving.

If you weren’t a Trade Show and Event Specialist what would you want to do?

Pour beer at a brewery in Cincinnati.

What is your favorite ADEX memory?

I guess my first sale when I was in the sales department. I went to Kansas City to what was, at the time, Marion Laboratories. It was representing the company as a progressive company with heritage and I was part of the design process. It was just me out there on my own. It was exciting.

Close your eyes for this one…Where is your happy place?

Hilton Head Island… On the beach… In August.

Who do you think we should feature next?

Chris Sand. 

 

Essity

Essity

Essity at International Sanitary Supply Association (ISSA).

01-

Background

Overview

Essity is a leading global hygiene and health company that develops, produces and sells Personal Care (Baby Care, Feminine Care, Incontinence Products and Medical Solutions), Consumer Tissue and Professional Hygiene products and solutions.

The goal was to reconfigure the existing booth to give it the look and feel of an entirely new exhibit. This included:

  • Opening up the booth to be more inviting.
  • Highlighting existing product display vignettes.
  • Creating fully air conditioned conference rooms that were also sound proof.
  • Creating a display area in the center of the booth for a new product launch called PeakServe to be unveiled by VP’s at the show.
  • Accentuating blue corporate colors and update branding from SCA to Essity.

02-

Our Solution

Our Solution

Redesigned the booth using 90% of existing components while still conveying the look and feel of a new exhibit, important to a company which prides itself on sustainability.

  • Reconfigured & repositioned the structure to create a more open, inviting space, focusing on the main aisle.
  • A larger, open meeting /presentation/entertainment area section was created in the forefront of the booth.
  • Added seating areas and a semi-private conference room with its own demo area.
  • Kiosks/Vignettes of restrooms were updated with new Essity/Tork product and resurfaced with updated tiles/facades.
  • Insulated the walls and ceiling of the conference room.  Installed (4) Air Conditioners and Duct Work. Added Pyramid Studio Tiles for sound reduction. The upper deck conference room windows were dressed with window perf.
  • Added a hanging sign for increased show floor presence and visibility.
  • The pleasing smell of hot cinnamon rolls and espresso served created a draw to the booth.
  • Changed any SCA graphics to Essity. The Tork product was the focal point, promoting the brand versus the corporate name.

St. Renatus

St. Renatus

The 20’ x 30’ island booth for St. Renatus was the debut of Kovanaze Nasal Spray

01-

Background

Project Overview

St. Renatus was debuting their Kovanaze Nasal Spray, a new product that delivers needle-free anesthesia.

The main goal was to provide information and to create a buzz, so the audience learned that an exciting new product launch is happening.

The idea was to create an environment that would capture everyone’s attention.

They wanted the experience to be hands on and informative, while at the same time making doctors feel comfortable and relaxed.

02-

Our Solution

Our Solution

The key solution to attract people to the booth was to incorporate a spray-like movement, using LED lighting.

The structure’s focal point is a circular fabric branded sign with chasing LED lighting moving up and out from a large mock-up of the spray applicator, symbolizing the spray technique. The color palette was made up of cool soothing blues.  The shapes were curved and rounded.

At the heart of the booth was a circular station with four iPads to provide more detailed information about the science behind the product.

An open theatre attracted 10 to 15 doctors at a time to listen to a presentation given by an expert dentist.  Many people were enthralled with the presentation and picked up their stools to move closer to the presenter.

The booth had four rep stations utilizing head-like silhouettes with openings at the nasal cavity, so that the doctors could practice spraying a placebo mist into the silhouette nostrils.

There was also a clear dome-covered display on the station tops with product and packaging inside, allowing the doctors to see what the product would look like when it arrived at their practice.

SCA Tissue

sca tissue

SCA Tissue at International Sanitary Supply Association (ISSA).

01-

Background

Overview

Tork is a leading brand with complete range of products in the hygiene arena for washrooms in the healthcare and food service industries.

Our goal was to capture a European “feel” including hospitality, product displays, an AV demo wall, conference rooms and storage space. We also wanted to incorporate a raised floor and two-story feature. Lastly, there was a focus on utilizing recycled or recyclable materials to stay with “green” initiatives.

02-

Our Solution

Our Solution

  • Incorporated high end, sleek materials like high gloss laminates, glass, clean lines and curved shapes.
  • Designed a leaf theme and color palette that captured Tork’s “Impression” line and branding.
  • Built an elegantly designed two-story space, air conditioned for comfort and utilized sound proofing materials.
  • Sourced a gymnastic act throughout the show to help assist what became record breaking attendance and lead numbers.

Naked Lime

naked Lime

Naked Lime at National Auto Dealers Association (NADA).

01-

Background

Overview

Naked Lime is a leading full-service Marketing and Ad agency that specializes in developing marketing plans for auto dealerships.

We were tasked with designing and developing a 20′ x 20′ booth for NADA’s annual meeting. 

The focus was on creating an unforgettable booth experience and to broadcast a contemporary look with sleek aesthetics. 

02-

Our Solution

Our Solution

  • Designed a unique look for Naked Lime’s persona.
  • Created a modern, electric environment.
  • Produced a gloss black raised floor that was edge lit in the corporate lime color.
  • Provided neon green, backlit LED fabric perimeters and corporate ID tower.

Mitsubishi EDM

Mitsubishi

Mitsubishi EDM at the International Manufacturing Technology Show (IMTS).

01-

Background

Overview

A leader in the machine tool industry wanted to create a new, modular exhibit for multiple spaces – from 2,000 square feet to 10,000 square feet.

It would see it’s debut at IMTS with an exciting 80′ x 110′ space.

The goal was to design interesting components for multiple divisions and varying space sizes and to allow for different heights, such as a wall up to 30′ high.

02-

Our Solution

Our Solution

  • Designed modular components to include three conference rooms, a reception desk, a 60’x 30′ hanging sign, a custom patterned carpet, storage, and creative hospitality areas.
  • Sourced interactive AV modules for product demos and information.
  • Built four double-sided corner ID towers with backlit SEG graphics.
  • Included a custom space defining Agam/Plex modular railing system.
  • Provided classy and multipurpose conference rooms.

Multiple clients at NADA

NADA

The execution of multiple client projects for NADA 2017

01-

Background

NADA

Fourteen clients, over 20,000 square feet of custom exhibits, four double decks, and three “Best of Show” awards translates into a successful National Automobile Dealership Association event.  As the premier trade show for automotive dealers, NADA is a full team effort by ADEX from Design to Engineering, Production to Account Management, Shipping to Supervision, providing our ever-growing number of exhibitors a seamless execution for this important event.

Jarden

Jarden

Jarden: International Home + Housewares Show

01-

Background

Challenge

  • To return to IHS (International Housewares Show) after 4 year absence with one of the largest booth spaces in the show.
  • To make the return in a meaningful and unexpected fashion reinforcing their position as an innovative and credible leader in the industry.
  • To create intimate brand messaging and private spaces to host larger retail clients.
  • To create an “environment,” not just an exhibit.
  • To reduce physical product space and emphasize interactivity through use of technology.

02-

Our Solution

Our Solution

  • Worked with Jarden to create an environment with an ultra-contemporary feel through the use of modern communication technologies.
  • Created partially see through graphic wall panels creating a sense of privacy to minimize tradeshow distractions.
  • Designed and produced staggered architectural elements for a unique look & feel as well as assisting traffic flow.
  • Recommended and provided various lighting applications and cool color palette creating relaxed mood areas.
  • Established a VIP area for more private meetings.