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Category: Portfolio

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Essity

Essity

Essity at International Sanitary Supply Association (ISSA).

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Background

Overview

Essity is a leading global hygiene and health company that develops, produces and sells Personal Care (Baby Care, Feminine Care, Incontinence Products and Medical Solutions), Consumer Tissue and Professional Hygiene products and solutions.

The goal was to reconfigure the existing booth to give it the look and feel of an entirely new exhibit. This included:

  • Opening up the booth to be more inviting.
  • Highlighting existing product display vignettes.
  • Creating fully air conditioned conference rooms that were also sound proof.
  • Creating a display area in the center of the booth for a new product launch called PeakServe to be unveiled by VP’s at the show.
  • Accentuating blue corporate colors and update branding from SCA to Essity.

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Our Solution

Our Solution

Redesigned the booth using 90% of existing components while still conveying the look and feel of a new exhibit, important to a company which prides itself on sustainability.

  • Reconfigured & repositioned the structure to create a more open, inviting space, focusing on the main aisle.
  • A larger, open meeting /presentation/entertainment area section was created in the forefront of the booth.
  • Added seating areas and a semi-private conference room with its own demo area.
  • Kiosks/Vignettes of restrooms were updated with new Essity/Tork product and resurfaced with updated tiles/facades.
  • Insulated the walls and ceiling of the conference room.  Installed (4) Air Conditioners and Duct Work. Added Pyramid Studio Tiles for sound reduction. The upper deck conference room windows were dressed with window perf.
  • Added a hanging sign for increased show floor presence and visibility.
  • The pleasing smell of hot cinnamon rolls and espresso served created a draw to the booth.
  • Changed any SCA graphics to Essity. The Tork product was the focal point, promoting the brand versus the corporate name.

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St. Renatus

St. Renatus

The 20’ x 30’ island booth for St. Renatus was the debut of Kovanaze Nasal Spray

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Background

Project Overview

St. Renatus was debuting their Kovanaze Nasal Spray, a new product that delivers needle-free anesthesia.

The main goal was to provide information and to create a buzz, so the audience learned that an exciting new product launch is happening.

The idea was to create an environment that would capture everyone’s attention.

They wanted the experience to be hands on and informative, while at the same time making doctors feel comfortable and relaxed.

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Our Solution

Our Solution

The key solution to attract people to the booth was to incorporate a spray-like movement, using LED lighting.

The structure’s focal point is a circular fabric branded sign with chasing LED lighting moving up and out from a large mock-up of the spray applicator, symbolizing the spray technique. The color palette was made up of cool soothing blues.  The shapes were curved and rounded.

At the heart of the booth was a circular station with four iPads to provide more detailed information about the science behind the product.

An open theatre attracted 10 to 15 doctors at a time to listen to a presentation given by an expert dentist.  Many people were enthralled with the presentation and picked up their stools to move closer to the presenter.

The booth had four rep stations utilizing head-like silhouettes with openings at the nasal cavity, so that the doctors could practice spraying a placebo mist into the silhouette nostrils.

There was also a clear dome-covered display on the station tops with product and packaging inside, allowing the doctors to see what the product would look like when it arrived at their practice.

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SCA Tissue

sca tissue

SCA Tissue at International Sanitary Supply Association (ISSA).

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Background

Overview

Tork is a leading brand with complete range of products in the hygiene arena for washrooms in the healthcare and food service industries.

Our goal was to capture a European “feel” including hospitality, product displays, an AV demo wall, conference rooms and storage space. We also wanted to incorporate a raised floor and two-story feature. Lastly, there was a focus on utilizing recycled or recyclable materials to stay with “green” initiatives.

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Our Solution

Our Solution

  • Incorporated high end, sleek materials like high gloss laminates, glass, clean lines and curved shapes.
  • Designed a leaf theme and color palette that captured Tork’s “Impression” line and branding.
  • Built an elegantly designed two-story space, air conditioned for comfort and utilized sound proofing materials.
  • Sourced a gymnastic act throughout the show to help assist what became record breaking attendance and lead numbers.

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Naked Lime

naked Lime

Naked Lime at National Auto Dealers Association (NADA).

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Background

Overview

Naked Lime is a leading full-service Marketing and Ad agency that specializes in developing marketing plans for auto dealerships.

We were tasked with designing and developing a 20′ x 20′ booth for NADA’s annual meeting. 

The focus was on creating an unforgettable booth experience and to broadcast a contemporary look with sleek aesthetics. 

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Our Solution

Our Solution

  • Designed a unique look for Naked Lime’s persona.
  • Created a modern, electric environment.
  • Produced a gloss black raised floor that was edge lit in the corporate lime color.
  • Provided neon green, backlit LED fabric perimeters and corporate ID tower.

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Mitsubishi EDM

Mitsubishi

Mitsubishi EDM at the International Manufacturing Technology Show (IMTS).

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Background

Overview

A leader in the machine tool industry wanted to create a new, modular exhibit for multiple spaces – from 2,000 square feet to 10,000 square feet.

It would see it’s debut at IMTS with an exciting 80′ x 110′ space.

The goal was to design interesting components for multiple divisions and varying space sizes and to allow for different heights, such as a wall up to 30′ high.

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Our Solution

Our Solution

  • Designed modular components to include three conference rooms, a reception desk, a 60’x 30′ hanging sign, a custom patterned carpet, storage, and creative hospitality areas.
  • Sourced interactive AV modules for product demos and information.
  • Built four double-sided corner ID towers with backlit SEG graphics.
  • Included a custom space defining Agam/Plex modular railing system.
  • Provided classy and multipurpose conference rooms.

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Multiple clients at NADA

NADA

The execution of multiple client projects for NADA 2017

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Background

NADA

Fourteen clients, over 20,000 square feet of custom exhibits, four double decks, and three “Best of Show” awards translates into a successful National Automobile Dealership Association event.  As the premier trade show for automotive dealers, NADA is a full team effort by ADEX from Design to Engineering, Production to Account Management, Shipping to Supervision, providing our ever-growing number of exhibitors a seamless execution for this important event.

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Jarden

Jarden

Jarden: International Home + Housewares Show

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Background

Challenge

  • To return to IHS (International Housewares Show) after 4 year absence with one of the largest booth spaces in the show.
  • To make the return in a meaningful and unexpected fashion reinforcing their position as an innovative and credible leader in the industry.
  • To create intimate brand messaging and private spaces to host larger retail clients.
  • To create an “environment,” not just an exhibit.
  • To reduce physical product space and emphasize interactivity through use of technology.

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Our Solution

Our Solution

  • Worked with Jarden to create an environment with an ultra-contemporary feel through the use of modern communication technologies.
  • Created partially see through graphic wall panels creating a sense of privacy to minimize tradeshow distractions.
  • Designed and produced staggered architectural elements for a unique look & feel as well as assisting traffic flow.
  • Recommended and provided various lighting applications and cool color palette creating relaxed mood areas.
  • Established a VIP area for more private meetings.

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BlueAnt

BlueAnt

BlueAnt: CES Las Vegas

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Background

Challenge

The goal was to make a statement to the industry: “BlueAnt is here to stay!” The focus was to:

  • Create a sleek, dynamic, European, edgy look.
  • Showcase the logo – elevated, large, backlit.
  • Incorporate lifestyle imagery for consumer connection.
  • To use unique fabrics and materials.

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Our Solution

Our Solution

  • Provided a 20 x 20 rental double deck to make a statement and optimize use of floor space.
  • Incorporated existing 10 x 40 wall panels and cabinetry.
  • Creative use of lighting.
  • Innovative use of “blues” in materials.

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AKC Eukanuba National Championship

AKC Eukanuba National Championship

AKC Eukanuba National Championship

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Background

Challenge

Taking over an entire convention center is not an easy feat, however, ADEX was able to transform the Orange County Convention Center to a truly dog loving, branded environment. Working on conjunction with the P&G Eukanuba team and the AKC team ADEX assisted with bringing the variety of dog breeds to the forefront of the attendee’s mind.  

  • Site visits to recommend key locations for signage and branding.
  • Worked with teams to evaluate the imagery content.
  • Designed a thematic booth to highlight the Eukanuba/Iams products and engage the attendee in a new and different way. 
  • Produced and installed all of the graphics, way-finding, and booth as well as assisted with facilitating all of the different teams that were working together to make it come to life. 

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Our Solution

Our Solution

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Dell Technologies

Dell Technologies

Dell Technologies Data Solutions Centre

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Background

A New Way To Serve Customers

The Dell Technologies Team in Limerick sought out ADEX to design, product, and install their new Data Solutions Centre.

The goal was to design a world class Data Solutions Centre that Dell could be be proud of. This new experience centre offers an environment to show-case the very best of Dell Technology Solutions to partners and other visitors.

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The result

The Result

“I run Customer Solution Centers for Dell Technologies across the EMEA region and am the main business stakeholder for this project. I just wanted to pass on my heartfelt thanks to you, Pat and everyone at ADEX for a superb project.

I am so proud of what we have collectively achieved on this project. Our customers and key stakeholders from the business absolutely love what has been created. It is one of the best spaces we have in Dell anywhere on the planet to showcase our capabilities.

Pat and the rest of the ADEX team are world class. Vision, attention to detail and excellence in execution are all terms that I can easily associate with the ADEX team.

A BIG thanks to you and your team. Well done.”

Anthony Q – Dell Technologies

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