Author: Danielle Kolesar

In the complex world of exhibiting, the need for creating efficiencies has never been greater. One approach to assist you in planning and executing a successful exhibit is turnkey exhibit management. But the question remains: Does it align with your tradeshow strategy?

Understanding Turnkey Exhibit Management

Turnkey exhibit management involves outsourcing the process of designing, fabricating, and the management of logistics and services to an event management company. This all-in-one solution includes managed:

• Design
• Management
  • Program
  • Project
  • Inventory
• ADEX Rentals
  • Structure
  • Components
  • AV
• Booth approvals
• Shipping
• Material handling
• Install and dismantle labor
• Labor insurance requirements
• Electric
• Rigging
• Lighting
• Networking
• Floral
• Catering
• Lead Retrieval

• On-site AV rentals
• On-site rentals

Our project management team creates estimates, manages, and pre-pays / audits services from the venue, general contractor, and designated third parties.  We also leverage industry partnerships to provide optimal results.

Why Would I Choose Tradeshow Event Management?

Businesses opt for turnkey solutions for their convenience and comprehensive nature. This approach can save time, reduce stress, and ensure a professional and meaningful exhibit.  With ADEX managing your exhibit program, your teams can concentrate on achieving business and marketing objectives.

With custom exhibits designed and fabricated by ADEX, you can rest assured that you will share your brand’s story with innovative exhibit designs and our comprehensive tradeshow service management. The ADEX team takes the guesswork out of your tradeshow program.

Reviewing Your Marketing Objectives

As you consider turnkey tradeshow booth management for your upcoming events, it’s essential to closely review your current marketing objectives. Take the time to undergo a thorough examination of your overarching goals, as it can help you identify your needs for your upcoming tradeshows and booth asset management.

Consider Your Initial Objectives

Begin by revisiting your initial marketing objectives. Are you aiming to increase brand visibility, generate leads, or share a new product at your event? Understanding these objectives will serve as a guiding framework when assessing the compatibility of turnkey event management for your needs.

Consider Booth Design and Layout

You also will need to consider how the design and execution of the tradeshow booth fit into your broader marketing narrative. Does your booth effectively share your brand’s story? Is the booth layout conducive to engaging with tradeshow attendees? Are you optimizing your booth space for maximum impact on the show floor? By aligning these elements, you ensure that your exhibit not only stands out visually but also resonates with the strategic goals of your marketing campaign.

Consider the intricacies of your tradeshow event—the dynamics, the target audience, and the industry landscape. How can your booth design be tailored to create an immersive experience that captivates your audience and reinforces your brand message? This integration goes beyond aesthetics; it’s about crafting an environment that actively contributes to achieving your marketing goals.

Factor In Any Challenges Expected

While the convenience and comprehensive nature of these services are evident, it’s essential to anticipate any hurdles that may arise. Ensure that the chosen management service can adapt to the unique aspects of your brand and industry, enhancing rather than hindering your marketing efforts.

In addition, you might wish to consider any budgetary concerns you might have. While turnkey solutions may represent an additional investment, weigh this against the time saved, stress reduced, and professional presentation guaranteed at events. Evaluate the long-term impact on your marketing ROI and whether the comprehensive support provided aligns with your budgetary considerations.

Aligning Turnkey Exhibit Management with Your Marketing Objectives

When planning your tradeshow booth, you should consider how your tradeshow event and the utilization of external project management services intertwine with your marketing objectives.

When considering if turnkey event management services do align with your marketing objectives, you might need to take time to also consider key factors that would influence success at your tradeshow.

Fine-Tune Your Marketing Goals

As you contemplate the alignment of turnkey event management services with your marketing objectives, it’s an opportune moment to redefine and fine-tune your goals. This involves a holistic approach, considering not only the immediate benefits of a well-managed tradeshow booth but also the long-term impact on your brand’s positioning and market reach.

Choose ADEX As Your Partner

The alignment of turnkey exhibit management with your objectives can be a game-changer for businesses. By understanding the benefits, you can prioritize the activities that contribute to the marketing of your business’s core competencies.

As the exhibit landscape continues to evolve, embracing innovative solutions like turnkey exhibit management can drive successful results.  At ADEX, we provide turnkey exhibit management services, helping you focus on what matters most — connecting with prospects and clients.

If you are considering turnkey tradeshow booth management for your next event, contact us today to explore how ADEX can manage your tradeshow program. 

In the realm of trade shows, the question often arises: Does trade show booth size matter?

It’s a valid inquiry as companies weigh the pros and cons of investing in either a large or small trade show footprint. While those on a budget may opt for a smaller booth due to lower costs, others may wonder if a larger exhibit is worth the investment. 

Ultimately, the decision rests with you and what aligns best with your marketing objectives. However, drawing from our experience and expertise, we’d like to shed some light on the importance of booth size.

Recent Trends in Exhibit Booth Sizing

Since COVID, there has been a trend in some industries for companies to select smaller booth footprints. In an effort to increase overall event footprints and to maintain contractual venue obligations, organizers are now implementing more rules and regulations that encourage exhibitors to select larger booth spaces.

Determining Booth Sizing in the Design Process

When ADEX begins the exhibit design process, we collaborate with clients to produce a design brief. Almost all design briefs include, that the booth needs to be inviting. The footprint of the exhibit is one of the main drivers of creating an inviting booth. For instance, the same quantity of exhibit structure is typically used in a 20 x 20 exhibit as in a 20 x 30 exhibit. While the 20 x 20 exhibit might feel cluttered, the 20 x 30 exhibit creates a more welcoming and spacious environment. Extra square feet of space also create better wayfinding and more prominent focal points.

Consider The Organization’s Sizing Requirements

Before selecting your exhibit footprint, it is important to review the organizers’ rules and regulations.

• Inline booths (10x10s and 10x20s) typically have the same guidelines. Exhibit backwalls cannot be taller than 8’ and have no hanging signs. Any structure over 4’ tall typically must not extend more than 5’ beyond the back of the booth.
• Peninsula booths (3 sides open) have different guidelines from event to event. Sometimes backwalls can be higher than 8’ and hanging signs are allowed. When designing your peninsula booth, ADEX will work with the organizer to gain information about the neighboring exhibitor’s plans to the shared common backwall.
• Island booths, depending on the industry and organizer, can have even more complex rules and regulations that may impact the usable space in your booth.

Consider Exhibit Booth Trends

Recent trends for island booth guidelines include:

• Setbacks: Exhibit walls or components sometimes must be setback a certain amount of feet from the aisle.
• Sightlines: Sometimes there are no sightline requirements, but some rules and regulations require a certain percentage of see-through. We’ve seen requirements that range from 25% to 50% see-through.
• Overhead sightlines:
  • Some organizers require that hanging signs be limited to a certain overhead space. For instance, ADEX recently supported a peninsula booth where there was a 25% setback from backwall and the hanging sign area was limited to 50% of the width and 50% of the depth of the booth. Although the booth was 30’ wide x 40’ deep, the hanging signs were limited to a 15’ wide x 20’ deep space.
  • Other overhead sightline regulations can include the minimum height of hanging signs or requirements that hanging signs and structures have a certain amount of separation.

When setback and sightlines are a combined requirement, the usable exhibit space within your footprint can be significantly impacted. 

Consider Your Organization’s Tradeshow Booth Needs

In selecting an exhibit footprint, exhibiting objectives should be explored:

• How many products or services need visibility?
• How many attendees are we expected to interact with and do we have enough space for interaction to occur with minimum attendee wait time?
• Do we require space for:
  • Storage
  • Interactives
  • In-booth presentations
  • Promotional giveaways
  • Hospitality (coffee service, cappuccino service, catering, etc…)

Choose ADEX For Your Tradeshow Booth Development

The selection of booth space sometimes occurs a year out from the event. Other potential variables on when you can select a booth (versus other exhibitors) include how long you’ve been an exhibitor and your sponsorship level. Projecting exhibiting needs a year out can be a difficult process. 
ADEX International is here to assist you in that process. Contact us today and we’ll help recommend the space required to meet your exhibiting objectives. We are your turnkey provider to design, fabricate, and manage your tradeshow program.