Today’s fabricators wear many hats. They design and build the stunning housing for the experiences so many brands want to bring to life.
But in addition to that role, more and more the industry’s many fabricators are strategic partners, helping to integrate technology and digital into builds that amplify experiences, up the engagement factor and deliver on marketing objectives.
From designing spaces live-wired for social media, to building studios within event footprints for live broadcasting, to dreaming up upside-down exhibits, multisensory walls, scenic replicas and large-scale graphics—this industry’s builders are also designing for screened engagements as much as they are for eyeballs on-site.
This is why that ADEX is proud to be named to Event Marketer’s 2018 Fab 50!