Western & Southern Open
Maximizing the 870,000 sq. ft. tennis center to deliver an engaging patron experience.
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Background
Overview
The Western & Southern Open is a premier tennis event held annually in Mason, Ohio and has been historically for many years.
The goals were to maximize the newly expanded 870,000 sq. ft. Lindner Family Tennis Center in Cincinnati, OH. They were also to outfit the facility and all entranceways with branded wayfindings.
Lastly, the goal was to design and produce sponsorship signage, large format graphic banners and venue event structures, including food court vendors, sponsor tents and player hospitality areas.
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Our Solution
Our Solution
- Provided critical timeline for client, vendors and partners to implement.
- Creation and installation of over 1000 graphic elements throughout expanding venue.
- Designed and produced onsite historical museum highlighting beginning evolution of tournament and past performances.
- Onsite production trailer was established 3 months prior to event and throughout the two week long event for on demand signage and monitoring dismantle of all components.
- Provided flawless design and execution to support client’s 225,000 record crowd.